Why Exhibit?

The 2025 Alzheimer’s & Dementia Show is taking a significant step forward by co-locating with UK Care Week, alongside other major healthcare events such as Naidex and Neuro Convention, at the NEC Birmingham on 19-20 March.

What does this mean for exhibitors?

Increased exposure: Reach thousands of decision-makers, professionals, and carers seeking the latest innovations and solutions.
Meaningful networking: Connect with a much wider audience and build valuable relationships.
Enhanced visibility: Increase your brand's profile and reach new markets.
Access to a broader audience: Engage with a diverse group of professionals and decision-makers.
Visitors will no longer be charged for tickets - entry is now FREE

ADS25 Co-Location

The Alzheimer’s & Dementia Show is the UK’s leading dementia and care event attracting around 1,200 care providers, healthcare professionals, families and carers each year. This is an unmissable event for those wanting to learn from leading experts, find practical advice and support, resources, help and information, develop a better understanding of dementia and further professional skills.

UK Care Week: How can it help?

This show places a strong emphasis on addressing workforce challenges, such as recruitment, retention, and digital transformation in the care sector. Exhibitors offering products or services that support staff training, development, or well-being can directly benefit from this focus, tapping into an audience that is looking for solutions to enhance their workforce capabilities.

UK Care Week attracts a significant number of care providers, nursing home managers, and social care professionals, all of whom are crucial stakeholders for exhibitors at The Alzheimer’s & Dementia Show. Exhibiting at a co-located event provides a unique opportunity to engage with an audience already invested in finding solutions for dementia care and related services.

Exhibiting at this co-location means more opportunities to engage, more opportunities to influence, and more opportunities to grow your business.

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Ad media reach: 2,909,284 impressions

1,200+ visitors

68% stayed 4+ hours

‘It’s a wonderful opportunity for us, we get an opportunity to see lots of new customers… it’s a very positive show’ – Rompa

Our visitors

Professional and public visitors who attend include: Care Home Owners/Directors/Managers; Occupational Therapists; CCG’s; Local Authorities; NHS staff; Directors of Adult Social Services; GP’s; Psychiatrists; Care staff; Family carers and persons living with dementia.

Not only will our visitors will be drawn to the event to meet our care exhibitors, there will be a high profile conference programme in the main Dementia Matters theatre, busy sessions in the Talks & Activities Hub, the popular Admiral Nurses 1-2-1 Clinics, Alzheimer’s Society Dementia Advisors, the Virtual Dementia Tour and Dementia Interpreters Course.

‘The quality of delegates both professional and public are perfect’ – Find Memory Care

• Engage directly with key decision-makers and influencers from local authorities, CCGs, care organisations, and providers, unlocking opportunities for partnerships, collaborations, and business growth.

• Leverage the event as a platform for on-site sales, generating new leads, and expanding your network with both public attendees and industry professionals.

• Network with esteemed organisations, businesses, and professionals, fostering new business opportunities and connections to drive your success.

• Showcase and launch your products and services to the dementia community, gaining invaluable feedback and inspiring new ideas to shape your offerings.

• Promote your business with a 20-minute speaking slot in the highly popular Talks & Activities Hub, allowing you to discuss your product or service, engage with the audience, and cultivate further sales prospects (Limited spaces available).

• Align your brand with influential organisations by leveraging the support of leading charities such as Alzheimer's Society, Dementia UK, NAPA, and Age UK. These organisations actively market the event to their dedicated supporters, granting you direct access to a vast and engaged audience.