– Dedicated to Assisting People Living with Alzheimer’s & Dementia

19 – 20 April 2013 at The Royal Horticultural Halls, London SW1

11 March 2013 – Charlie Dimmock, gardening expert and TV presenter, today offered her support to the upcoming Alzheimer’s Show which is the first UK exhibition and conference dedicated to the needs of those living with dementia^* and their carers, relatives and the professionals who support them.

Charlie said; “Having had experience of a close relative with dementia, I truly believe that we all need to become more informed about this dreadful illness and the impact it has on the individuals and families living with it.

“There are some wonderful resources out there in the community for people to access, however often people don’t learn about them until it’s too late.  Those behind this show should be applauded for working to change that,” continued Charlie Dimmock, gardening expert and TV presenter.

The Alzheimer’s show has been set-up in response to the call for greater assistance and understanding for those living with this dementia and aims to provide a single venue where people can come to find out about the services and products available to make living with dementia easier.

Run in association with Great British Care Shows, The Alzheimer’s Show is partnered by the UK’s leading research charity Alzheimer’s Research UK and supported by David Cameron, Prime Minister, Professor Alistair Burns, the government’s dementia Tsar and Lynda Bellingham, actress and ambassador for the Alzheimer’s Society and supported by organisations such as SweetTree Home Care Services who are specialist providers of care and support for those with dementia.

Keynote speakers and exhibitors from Alzheimer’s Research UK, The Law Society and SweetTree Home Care Serivces are amongst the many organisations that will be imparting knowledge and discussing how products and services can help to ease the burden and uncertainty of dementia.  One-to-one advice clinics will also be offered throughout the show by Admiral Nurses from Dementia UK.

David Cameron, Prime Minister, said: “Dementia is one of the most important issues we face as a society. The Alzheimer’s Show is an excellent opportunity to help raise awareness and understanding of dementia and to help ensure that people with dementia, their carers and families get the services and support they need.”

“The Alzheimer’s Show was born from an urgent need to recognise and support the growing numbers of people in the UK whose lives are affected by dementia.  There are currently 800,000 adults, from as young as 40, living with the disease in the UK.  This figure is set to rise to 1.7 million people within 40 years,” explained Nigel Ward, Founder of The Alzheimer’s Show

“For many, life becomes difficult and support can be hard to find.  We understand that we are living in an era of austerity in public services and therefore the need for this event has never been greater,” continued Nigel Ward, Founder of The Alzheimer’s Show.

“The objective of the Alzheimer’s Show is to link-up individuals living with dementia, and their carers, friends, family, with the professionals and organisations which have the products and services that can make an immediate and very real difference to the lives of people with dementia. Often these products are hard to find, or their existence is not known.  Our aim is to bring them all under one roof,” concluded Nigel Ward.

Linda Bellingham, actress and supporter of the Alzheimer’s Show explained the importance of the show: “Nearly half of us know someone in the UK with or affected by Alzheimer’s and dementia.  It is an important social issue and The Alzheimer’s Show will bring together the best information, products and services that can make an immediate and real difference to people’s lives.”

The Alzheimer’s Show will take place at The Royal Horticultural Halls, Lindley Hall, Elverton Street, London SW1P 2QW in London on the 19^th & 20^th April 2013.  Advanced tickets are available from www.alzheimersshow.co.uk.

For more information, and for regular updates on conference sessions, speakers, exhibitors and general news, please visit www.alzheimersshow.co.uk and follow us @alzheimersshow and on Facebook.

Please share this information with anyone you think might be interested in the show and on your Facebook page.

NOTES TO EDITOR:

*The term ‘dementia‘ describes a set of symptoms that include loss of memory, mood changes, and problems with communication and reasoning. There are many types of dementia. The most common are Alzheimer’s disease and vascular dementia. Dementia is progressive, which means the symptoms will gradually get worse.  Source: Alzheimer’s Society.

About the Alzheimer’s Show

The Alzheimer’s Show is the only London care event in 2013.  It is being held in partnership with Alzheimer’s Research UK and, uniquely, has the support of all the leading dementia charities – The Alzheimer’s Society, Guideposts Trust, Dementia Web and the Dementia Action Alliance. The Alzheimer’s Show will be taking part in the regional care events organised by the Great British Care Shows. These nine events will be showcasing excellence in social care aimed at the local care sector. We are pleased to have support from David Cameron, Care Services Department and Professor Alistair Burns. As a member of the Dementia Action Alliance, The Alzheimer’s Show fully supports the Prime Minister’s Challenge on Dementia. www.alzheimersshow.co.uk @alzheimersshow

Contacts

Caroline Howlett / Nicky Feakes

Strategic PR

01494 434434

alzh@strategicpr.net

@alzhshow