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27 Feb 2014


Multi-specialist dementia care provider Red & Yellow Care sponsors Alzheimer’s Matter’s Theatre

27 February 2014: Red & Yellow Care, a new provider of clinical dementia care and support is to sponsor the ‘Alzheimer’s Matters Theatre’ at this year’s Alzheimer’s Show when it returns to the larger London venue, London Olympia on 16th & 17th May 2014.

The Alzheimer’s Matters Theatre, which seats 200 visitors, provides a central hub for the expert and specialist speakers presenting to the audience of professional and personal carers over the two days. The range of topics covered will include up-to-the-minute research developments, financial advice, care paths and post-diagnostic care.

Experts presenting in the Alzheimer’s Matters Theatre already include Doug Brown, director of research (G8) at Alzheimer’s Society and Jeremy Hughes, chief executive of the Alzheimer’s Society.

There is also commitment from a number of current and ex-cabinet Government representatives, as well as specialists from the Dementia Friends initiative and Dementia UK (Admiral Nurses), all of whom will be confirmed and announced in March.

In addition to the in-depth talks on key topics of interest for carers, relatives and professionals, the Alzheimer’s Matters Theatre, sponsored by Red & Yellow Care, will provide the venue for a chaired ‘Question Time’ session on both days and also Dementia Friends Information sessions throughout the event.

“We’re delighted to sponsor the Alzheimer’s Matters Theatre at The Alzheimer’s Show 2014 and together help raise awareness for new and innovative ways of improving the care of people with dementia and supporting their families” said Dr Bahbak Miremadi, founding director of Red & Yellow Care.

“It’s great that this event brings together a diverse group of organisations and individuals set on addressing dementia and the many challenges it presents. We hope that by moving towards a model of treating the whole person, not just the condition, we can help people with dementia and their families live life to the full,” continued Dr Miremadi.

About The Alzheimer’s Show 2014
The Alzheimer’s Show is the UK’s only public event dedicated to providing support, information, products and resources to those living with or caring for someone with dementia. It is held in association with the Alzheimer’s Society and this year will precede the society’s Dementia Awareness Week, which starts on Sunday 18th May 2014.

The objective of The Alzheimer’s Show is to provide people who need it with direct access to the experts, information, advice and the best products and services available, so that they can help those living with or caring for a person with dementia.

It is sponsored and supported by many of the organisations that are leading the way to enhanced care for dementia including SweetTree Home Care Services, Care UK and Red & Yellow Care and the principal charities Alzheimer’s Society, Alzheimer’s Research UK, Dementia UK and Admiral Nurses.

Throughout the event, these organisations and many others will be making presentations detailing the latest research and care developments. There will be experts on hand to answer questions and to point visitors in the direction of the best local and national services set up to help those living with dementia.

Day tickets are now available from £10 in advance* and £16 on the door from “Book Tickets”.

Once inside The Alzheimer’s Show all features, presentations and workshops are free of charge.

Adult: £10 in advance* / £16 on the door (per day)
Concession**: £9 in advance / £16 on the door (per day)
Group booking: (10 or more): £8 in advance (per day)
*Please note a £1 booking fee is applicable on all advance bookings. One ticket allows entry for one person on one of the open days only.
**(Unemployed, in receipt of Disability Living Allowance, registered disabled, students)

About Red & Yellow Care
Red & Yellow Care is a group of dementia specialists who believe in providing the quality of care that we would all want for ourselves and our loved ones. It offers clinical specialist care and support for people living with dementia. By treating the whole person, not just the condition, Red & Yellow Care helps people with dementia and their family to enjoy life beyond diagnosis. Its multidisciplinary team uses the latest clinical evidence, patient research and understanding of the condition to provide the very best diagnostic assessment, treatment, care and support available in the UK. Red & Yellow Care is an independent healthcare company registered with the Care Quality Commission. For more information visit:

Press contact
Caroline Garstang 07956 430338 @carolinegh @alzheimersshow

Exhibition contact
Nigel Ward 020 7395 6871

The Alzheimer’s Show 2014 show features will include:

Over 60 dementia and care exhibitors
These include care at home, care homes, clinical specialist care, living aids, funding, legal advice, respite care, complementary therapies, training, telecare, assistive technology, charity, research, education and finance.

The Alzheimer’s Matters Theatre – sponsored by Red & Yellow Care
This main theatre, seating 200, will host in depth talks on key topics of interest for carers, relatives and professionals as well as chaired ‘Question Time’ sessions on both days. Leading professionals will speak on a wide range of topics including; research developments, post diagnosis, finance and more. There will also be Dementia Friends Information sessions running on both days.

Alzheimer’s Talks and Topics Theatre
This open plan theatre will provide a unique platform for individuals to give a personal perspective into caring for a person with dementia and discuss a range of issues with the audience. There will also be practical talks to include legal issues, nutrition and exercise.

The Exhibitor Workshop Theatre – sponsored by Care UK
At the heart of the exhibition, this theatre will host presentations from many exhibitors’ in short interactive sessions.

Admiral Nurses 1-2-1 Clinics
The 1-2-1 clinics enable visitors to have free 25-minute confidential sessions with an Admiral Nurse, health nurses specialising in dementia. Sessions can be booked onsite and are on a first come first served basis.

SweetTree Quiet Lounge
Understanding the daily challenges faced by people supporting those with dementia, SweetTree Home Care Services will be operating a Quiet Lounge throughout the event where those with dementia can relax while family members explore all the show has to offer. SweetTree Home Care Services’ specialist dementia team will be on hand to support those booked into the lounge.

Due to the number of people attending the show, 1 hour of free support will be available to those who book prior to the event. To book a space for your relative please contact the SweetTree team on 020 7624 9944 or email

Practical Activities Workshop hosted by SweetTree
Reinforcing our objective to make sure that The Alzheimer’s Show is informative and practical we will be running a series of workshops to help people supporting those with dementia. Each workshop has been designed to be engaging and with a practical focus to ensure that everyone participating comes away full of ideas as to how they can improve the lives of those they care for with dementia.
Visitors to the event will have the opportunity to take part workshops as diverse as crafts, painting, horticulture, music and much more. All sessions can be booked onsite and are on a first come first served basis.

Talking Points
Share your thoughts, experiences and insights with others in comfortable seating and catering areas.

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