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05 Dec 2013


The Alzheimer’s Show will mark the start of Dementia Awareness Week 2014

05 December 2013: The Alzheimer’s Society has today been announced as a key charitable supporter of The Alzheimer’s Show 2014. Highlighting the start of the Alzheimer’s Society’s annual Dementia Awareness Week, The Alzheimer’s Show 2014 will take place at London Olympia on May 16 and 17.

Next year’s larger venue is to accommodate the expansion and scope of experts, exhibitors, presentations, workshops and seminars that will be at the show to provide practical support and advice to professional and family carers, and people looking to live well with dementia and its related conditions.

“Alzheimer’s Society is pleased to be part of the Alzheimer’s Show. All too often people affected by dementia can’t get all the care and support they need. The show is one way of helping people find out more about the disease and how to live with it,” said Jeremy Hughes, Chief Executive Alzheimer’s Society.

The Alzheimer’s Show 2014 will build on the positive response and feedback from this year. Many of the exhibitors from 2013 will return and be joined by an even greater number of organisations looking to present the positive message that there are services and products available to support people living with or caring for someone with dementia.

SweetTree Home Care Services, an exhibitor from the 2013 show has signed up as the key event sponsor for 2014 and 2015. As Barry Sweetbaum of SweetTree Home Care Services explained, “Having been a part of The Alzheimer’s Show in 2013, we know just how effectively the show environment can communicate with the hundreds of thousands of individuals, families and professionals having to deal with the challenges presented by dementia every day of their lives.”

“To have the support of the Alzheimer’s Society is a major endorsement for the quality and breadth of support The Alzheimer’s Show offers to professionals and members of the public,” continued Barry Sweetbaum of SweetTree Home Care Services.

There will be many new interactive features in 2014 and The Alzheimer’s Show is looking for businesses and organisations to showcase their products and services.

Already, 50% of exhibition space has been taken, with exhibitors including care homes, respite care, assistive technology, charities, legal and cognitive therapy. Anyone interested in exhibiting should contact Nigel Ward, Event Director on 01892 723 195 / 07783 460 588

Visitor tickets will be available from 1 February 2014. Details will be made available in the New Year.

About The Alzheimer’s Show
In 2013 nearly 1,800 people attended The Alzheimer’s Show over the two days, with 65% of these visitors caring for a family member or friend who has dementia. The remaining visitors were either professional carers or those with an interest in learning more about dementia and the impact it has on people living in their own communities.

Feedback from visitors following the April 2013 show was extremely positive. Over 90% said that they plan to visit The Alzheimer’s Show again next year. A video of the event, and reviews from many of the visitors to the 2013 show, can be viewed on The Alzheimer’s Show website at

“The Alzheimer’s Show was a really first rate event, with an excellent mixture of attendees. These included people with dementia, their family, carers and the professionals who support them. There was something truly for everyone,” said Professor Martin Green, OBE, the Chief Executive of ECCA, the largest representative body for community care in England and speaker at the first The Alzheimer’s Show.

Details of new show features and exhibitors will be announced over the next six months.
For on-going updates and further information, please follow us on Twitter @alzhshow #alzshow14 and via our Facebook page and website

Notes to editors
The Alzheimer’s Show is the only London care event in 2014. It is being sponsored by SweetTree Home Care Services and uniquely has the support of all the leading dementia charities – Alzheimer’s Society, Alzheimer’s Research UK and Dementia UK. We are pleased to have support from David Cameron, Norman Lamb, Care Services Minister and Professor Alistair Burns. As a member of the Dementia Action Alliance, The Alzheimer’s Show fully supports the Prime Minister’s Challenge on Dementia. @alzheimersshow #Alzshow14 #challengedementia #talkdementia #DementiaChallenge

About the Alzheimer’s Society
Alzheimer’s Society is a membership organisation, which works to improve the quality of life of people affected by dementia in England, Wales and Northern Ireland. Many of our 20,000 members have personal experience of dementia, as carers, health professionals or people with dementia themselves, and their experiences help to inform our work.

About SweetTree Home Care Services
Whether you require companionship and support at home or more specialist home care, SweetTree’s team of highly trained nurse led team, carers and activities co-coordinators are here to help. SweetTree Home Care Services has been providing first class domiciliary care for over eight years in North London and surrounding areas. Our home care services have been specifically designed to meet the needs of those with dementia, physical disabilities, brain injuries, learning disabilities and neurological conditions. Care and support can be provided on either a live-in or live-out basis.

Exhibition contact
Nigel Ward
Event Director
Draw Events Ltd
9 Perseverance Works, London E2 8DD
01892 723 195
07783 460 588

PR contact
Caroline Garstang Howlett
07956 430338
cgarstang@alzheimersshow, / @carolineGH

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