The Long Goodbye
At Alzheimer’s Society, we’ll be there for you again, and again, and again.
One in three of us born in the UK today will develop dementia in our lifetime. It’s the biggest health and social care challenge we face.
At Alzheimer’s Society, our vision is a world where dementia no longer devastates lives. But we know awareness of dementia amongst the general public is low. This means that it’s not the priority it deserves or needs to be.
Through emotive storytelling grounded in real-life experiences, we need to help the public understand that dementia is everywhere and show them the devastation it causes. Importantly, we need to position ourselves as the visionary leaders who are turning the tide on dementia.
This campaign centres around the idea or ‘anticipatory’ grief, often known as ‘The Long Goodbye’, that is so often associated with dementia. This reflects the heartbreaking way in which dementia can bring grief again and again to those affected.
Interwoven throughout this advert are flashes of an Alzheimer’s Society Dementia Adviser, supporting the family throughout their journey. This is a representation of our warmth, our strength, our compassion, and our commitment to every part of the struggle.
Because at Alzheimer’s Society, we’ll be there for you again and again and again - supporting people at every step of their journey with dementia, relentlessly calling for change to make dementia the priority it should be, and investing in science to push the pace of breakthroughs.
Interested in getting the latest updates from the Society?
Follow us on Twitter -- 
/ alzheimerssoc
Like us on Facebook - 
/ alzheimerssocietyuk
___________
Who are we?
We are Alzheimer’s Society. We are a vital source of support and a powerful force for change for everyone affected by dementia.
What is dementia?
‘Dementia’ describes a group of symptoms that include problems with memory, thinking or language, and changes in mood, emotions, perception and behaviour. Dementia is a progressive disease, which means symptoms may be relatively mild at first, but they get worse over time. There are many types of dementia but Alzheimer’s disease is the most common. The next most common is vascular dementia.
If you need dementia support, we’re here for you. Get personalised information, support and advice by calling our Dementia Support Line on 0333 150 3456 or visit us at https://www.alzheimers.org.uk/
Alzheimer's Society
/ alzheimerssoc
Like us on Facebook - / alzheimerssocietyuk
___________
Who are we?
We are Alzheimer’s Society. We are a vital source of support and a powerful force for change for everyone affected by dementia.
What is dementia?
‘Dementia’ describes a group of symptoms that include problems with memory, thinking or language, and changes in mood, emotions, perception and behaviour. Dementia is a progressive disease, which means symptoms may be relatively mild at first, but they get worse over time. There are many types of dementia but Alzheimer’s disease is the most common. The next most common is vascular dementia.
If you need dementia support, we’re here for you. Get personalised information, support and advice by calling our Dementia Support Line on 0333 150 3456 or visit us at https://www.alzheimers.org.uk/
Alzheimer's Society
){kind=logo}
)
)
)
)
){kind=logo}
){kind=logo}
)