Government ad campaign to highlight early dementia diagnosis

Government ad campaign to highlight early dementia diagnosis

  • Posted by admin
  • On 7th November 2011

The national TV, radio and magazines campaign tell the story of a forgetful man who is helped by his daughter and doctor to find out he has a condition.

Presently, six out of ten people who develop conditions such as Alzheimer’s are undetected, meaning sufferers’ conditions progress faster and adding to the burden on the NHS of £8.2billion per year.

View the adverts http://www.youtube.com/watch?v=TLpVqc0w_Ao

Article:

http://www.dailymail.co.uk/health/article-2058307/Six-Alzheimers-cases-undiagnosed–thirds-adults-dont-know-difference-old-age-dementia.html?ito=feeds-newsxml

http://www.telegraph.co.uk/health/elderhealth/8870998/2m-ad-campaign-to-highlight-early-dementia-diagnosis.html